Process

Despite detailed project management and meticulous planning, we can always improve on the process, so post launch, we will review the project with all key stakeholders to see where we can improve things for future production and developments and support the brand’s growth.

The final stage of developing your brand and the point at which your vision becomes reality. From the moment we place the purchase order, to the receipt in to your designated warehouse, we will be there every step of the way keep production, delivery and ultimately product launch on track.

Ensuring all regulatory obligations are met including compiling stability, compatibility, preservative efficacy testing (PET), product information files (PIF’s), safety assessments and notifications to UK and EU portals.

Whether it’s direct to consumer, online retail, bricks and mortar stores or an omnichannel approach, we will create a retail strategy that gets your brand in to the hands of the target consumer.

From developing your website, setting up and running your social media channels to promotional activities, in store education or sampling, we will develop a marketing strategy that drives consumer engagement, developing that initial interaction into a purchase and ultimately repeat sales.

This is the stage where we start to bring your vision to life, assessing formulations and sourcing packaging. Creating a detailed brief for claims, performance, benchmarks, appearance and texture as well as packaging format and design. We will also agree on a cost of goods that fits with your budget,…

Key to the success of any brand is selecting the right strategic partners. Working with you to define your budget, we’ll then select and manage the right development, manufacturing, design, web development, PR and supply chain partners that will make your brand a success.

We start by understanding your vision and defining your values. We will define your target consumer and begin to build a brand that operates in the same media and retail spaces they do. The brand identity is the foundations from which we build your brand and range line up.